Pharrell Williams made headlines at the Louis Vuitton Fall/Winter 2024 fashion show by debuting new music that captivated attendees. The event, which featured a Western theme, showcased Pharrell’s innovative approach as the luxury brand’s creative director, a position he assumed last year following the late Virgil Abloh.
During the showcase, Pharrell unveiled a collaboration with the folk band Mumford & Sons titled “Good People,” which is now available on streaming services. In this uplifting track, Pharrell contributes both production and backing vocals, and it also features a Native American choir, adding a unique cultural dimension to the song.
Another exciting reveal at the event was a previously unreleased collaboration with Miley Cyrus called “Doctor.” This track, reportedly over a decade old, was initially intended for Cyrus’ 2013 album, Bangerz. Its debut during the fashion show highlights Pharrell’s long-standing connections within the music industry and his ability to blend music with fashion.
The FW24 collection drew inspiration from the American Old West, showcasing a variety of pieces that would feel right at home on a ranch. The collection featured plenty of denim, cowboy hats, and suede, reflecting a modern take on classic cowboy iconography. Pharrell emphasized the often-overlooked diversity within the cowboy narrative, stating, “When you see cowboys portrayed, you see only a few versions. They looked like us. They looked like me. They were black and they were Native American.”
The star-studded audience included Playboi Carti, Quavo, Gunna, Bradley Cooper, Venus Williams, and Carey Mulligan. Notably, Pusha T also walked the runway, showcasing a beige tracksuit while carrying one of LV’s signature holdalls.
As Pharrell continues to innovate in the fashion realm, he has already announced a Louis Vuitton collaboration with Timberland, which will introduce a unique take on the iconic footwear. Additionally, he has enlisted LeBron James as the face of the brand’s upcoming Spring/Summer collection, further solidifying the intersection of fashion and sports.
However, Pharrell’s work has also sparked controversy. An animal welfare organization expressed disappointment over the use of crocodile skin in the newly designed ‘Millionaire’ Speedy bag, urging him to consider vegan fabrics that align with the values of ethical and environmentally conscious consumers.
Overall, Pharrell’s recent showcase at the Louis Vuitton FW24 fashion show not only highlighted his multifaceted talents but also ignited discussions about cultural representation and sustainability in fashion. With his unique vision, Pharrell continues to shape the future of luxury fashion while pushing creative boundaries.
