Here’s a look at the top 10 highest-paid NBA players of 2024:
LeBron James – $128.7 million
After signing a two-year, $104 million contract with the Lakers, LeBron James continues to dominate both on and off the court. Not only has he achieved the record of 40,000 career points, but he also became the first NBA player to be recognized by Forbes as a billionaire while still active. James has lucrative partnerships with brands, investments in the PGA Tour, and his own podcast and grooming line.
Stephen Curry – $105.8 million
Curry recently extended his contract with the Warriors through 2026-2027. Beyond basketball, he’s the star and producer of the comedy series Mr. Throwback, owns the Thirty Ink company headquarters in San Francisco, and expanded his Curry Brand fashion line, adding to his financial portfolio.Kevin Durant – $99.9 million
Durant is on the verge of a nine-figure income. A historic four-time gold medalist for Team USA, Durant also has endorsement deals with brands like Nike and Prime and recently acquired shares in Paris Saint-Germain.Giannis Antetokounmpo – $93.8 million
“The Greek Freak” recently launched Improbable Media, his own production company, with a documentary on Amazon Prime. Selected as Greece’s flag-bearer at the Paris Olympics, Giannis is also delving into digital projects and producing action films.Damian Lillard – $64.8 million
An eight-time All-Star, Lillard owns a Toyota dealership and holds a basketball court named after him at Adidas’ North American HQ. He also received the inaugural Bill Walton Community Impact award for his charitable work.Joel Embiid – $61.4 million
Recently signing a three-year, $192.9 million extension with the 76ers, Embiid has a new sneaker deal with Skechers, bringing fresh business momentum beyond the court.Jimmy Butler – $58.8 million
Founder of the BigFace coffee brand, Butler recently opened his flagship location in Miami. However, his future with the Heat is uncertain, as he has the option to extend his contract or enter free agency in 2025.Devin Booker – $58.3 million
Booker launched his first signature shoe with Nike this year, gifting a special edition to his teammates. With the Suns, he remains an integral part of Phoenix’s roster, standing out among the league’s top earners.Luka Dončić – $58 million
After appearing in the NBA Finals, Dončić has become one of the highest-paid athletes under 25, thanks to deals with brands like Jordan, Gatorade, and Slovenia Tourism.Bradley Beal – $57.7 million
Alongside Kevin Durant and Devin Booker, Beal makes the Phoenix Suns one of the NBA’s wealthiest rosters, matched only by Milwaukee Bucks with stars Giannis and Lillard.
