According to revelations, the contract between the Olympic organizers and Snoop Dogg includes a clause allowing the rapper to earn $500,000 per day, with all expenses covered for his stay in Paris. A financial expert from Forbes wrote on their personal page: “Sitting next to an executive from NBC (the media company partnering with Snoop Dogg), he said that Snoop is paid $500,000 a day plus promotional costs for the Olympics.” Considering the official duration of Paris 2024, Snoop Dogg will pocket $8 million for his 16 days of presence (equivalent to 200 billion VND).
From the very beginning, this entertainment star became a focal point. He participated in the torch relay during the opening ceremony, interacted with fans and athletes during the competition days, and he was always ready to energize the atmosphere in the stands. Snoop Dogg’s infectious energy and charisma made him a standout figure at the Olympics, drawing attention from all corners of the globe.
During his time in Paris, Snoop Dogg didn’t forget to encourage the U.S. national team. His extensive influence in the American entertainment industry and globally contributed to the excitement on television broadcasts and boosted interactions on social media platforms. In some ways, he also helped to stimulate the fighting spirit of the American athletes. His presence alone was enough to boost the morale of the U.S. team, as they felt the support of a major celebrity who was cheering them on from the stands.
Many fans were delighted with the Paris 2024 organizers’ decision to bring Snoop Dogg to the stands. They felt it was a way to “soothe” fans amid various organizational issues at the Olympics. His presence added a layer of excitement and entertainment that was much needed to offset some of the logistical challenges and criticisms the event faced. Fans appreciated this move, seeing it as a thoughtful gesture by the organizers to keep the audience engaged and entertained.
“Worth every penny,” a fan wrote on X (formerly Twitter), while another user replied: “Worth it! Snoop Dogg is rocking the Olympics. He’s probably worth twice that amount.” This sentiment was echoed by many who felt that Snoop Dogg’s involvement added significant value to the Olympics experience. His performances and interactions were seen as a highlight, creating memorable moments for those in attendance and watching from home.
“Every time I see him, I forget about the things I’m unhappy with regarding this year’s organization,” a fan emphasized. “He’s like a VIP cheerleader at this Olympics. I believe this is the highlight of Paris 2024.” The impact of Snoop Dogg’s presence went beyond just entertainment; it provided a sense of relief and distraction from the organizational issues, enhancing the overall experience of the Olympics for many attendees. His role as a “VIP cheerleader” was a unique and effective strategy by the organizers to ensure that the event remained vibrant and enjoyable for everyone involved.
