Expanding Her Iconic Fashion Brand Into Maternity Wear
When Rihanna first announced her pregnancy in early 2022, wearing a classic pink Chanel coat, baggy jeans, and a gemstone-studded cross necklace, the world knew her maternity fashion moments would be nothing short of iconic. Throughout both her pregnancies, Rihanna stunned in countless bold maternity outfits, redefining maternity fashion and setting new standards for future designs. Now, she’s making it official, inviting the world to embrace her luxurious maternity wardrobe with the launch of her new Savage x Fenty maternity collection.
“The new maternity capsule collection is about bringing confidence and comfort to moms at every stage of their journey,” Rihanna told Vogue. “I want to remind people that you can still feel sexy and be comfortable while becoming a parent.”
Savage x Fenty Maternity Collection: Confidence and Comfort
Rihanna’s new maternity capsule collection features oversized graphic tees and three new bralette styles, ranging in sizes from XXS to 4X, and priced between $35 to $65. Designed specifically with moms in mind, the bralette styles offer one-hand functionality, full nursing slings with discreet openings from neck to underarm, front-adjustable straps, and a multi-row hook-and-eye closure for easy adjustments throughout pregnancy. Vogue highlights the collection’s comfort-first design, blending practicality with Rihanna’s unmistakable style.
Rihanna and her partner ASAP Rocky welcomed their first child, RZA, in May 2022. Earlier this year, she revealed her second pregnancy during the Super Bowl halftime show, proudly showing off her baby bump in a red Loewe jumpsuit layered under a matching Alaïa coat.
Rihanna’s Bold Maternity Style: A New Era in Fashion
Rihanna has single-handedly redefined what it means to dress while pregnant, and her Savage x Fenty maternity line continues that legacy. With a love for high-fashion streetwear, it’s no surprise that her collection includes bold pieces like the graphic tee emblazoned with the statement “Make More Babies.”
As Rihanna continues to push boundaries in both music and fashion, her latest venture into maternity wear proves she’s not slowing down anytime soon. With the world watching, we can expect to see more iconic moments as she styles her new line—making bold maternity fashion a staple for future moms everywhere.
