Fans of Nicki Minaj can now bring the rapper’s signature nail styles to life. Following its launch in March, Pink Friday Nails is partnering with Shopify to unveil an immersive pop-up experience at Shopify NY in New York City. From Thursday, October 11, through Sunday, October 13, attendees will have the chance to dive into the creative universe of Pink Friday Nails through a series of nail art demonstrations, interactive sessions, and an exclusive preview of new product releases.
Ahead of the event, Yvett G, Minaj’s longtime nail artist and collaborator on Pink Friday Nails, shared insights with PEOPLE magazine about the brand and her collaboration with the rapper. “Most of the inspiration comes from Nicki herself,” explained Yvett, who serves as the brand’s creative director. She noted that while working with Minaj, the rapper provides a blend of guidance and creative freedom, often sharing mood boards to convey her vision. “She’ll say, ‘This is the look I want; I need you to incorporate this gold element,’” Yvett elaborated. When they launched the brand, Minaj expressed her desire for it to reflect their previous collaborations, stating, “I want my fans, my Barbz, to have a little bit of me.”
Yvett also highlighted the increasing popularity of DIY beauty, especially press-on nails, which surged during the COVID-19 pandemic. To facilitate at-home manicures, Pink Friday Nails places a strong emphasis on nail size inclusivity. “Nicki specifically insisted, ‘I need there to be a lot of sizes,’” Yvett recalled. She explained that Minaj has small nail beds, making it challenging to find conventional press-on nails that fit. “If she were to simply choose standard options, they would be too large for her,” Yvett noted, which led to their commitment to providing a diverse range of sizes.”
Looking ahead, Yvett expressed the brand’s aspirations, stating, “Our primary goal right now is to make it accessible to everyone.” She mentioned that they are exploring retail opportunities and envisioning more events like the upcoming pop-up. “We need people to see our products because our quality truly distinguishes us,” she emphasized. “While the designs are stunning, it’s the quality that truly stands out.”
The pop-up experience at Shopify NY promises to be a vibrant celebration of Minaj’s artistic vision and the essence of Pink Friday Nails. Attendees can expect to engage with the brand in a dynamic setting, gaining insights into nail artistry and having the opportunity to experience firsthand the craftsmanship and creativity behind the products.
With Minaj’s strong influence and Yvett’s artistic direction, Pink Friday Nails aims to redefine the nail art landscape, making it accessible and enjoyable for fans and beauty enthusiasts alike. As the brand continues to evolve, it remains focused on delivering unique, high-quality products that resonate with Minaj’s dedicated fan base. The upcoming event is not just a showcase of nail art but a testament to the empowerment and creativity that the Pink Friday Nails brand embodies.
