Lewis Hamilton, the legendary F1 driver, after creating a buzz with the news of his move from Mercedes to Ferrari for the next season, the seven-time world champion has made a major splash in the fashion community by collaborating with Dior to launch a unique sneaker collection.
This summer, Lewis Hamilton officially became a brand ambassador for Dior, and the new sneaker line, B44 Blade, was unveiled. This collection is a fusion of modern style and early 2000s inspiration, offering a look that is both sporty and fashionable.
Highlights from Dior and Lewis Hamilton’s Personal Touch
Crafted from gradient technical mesh with tonal technical fabric panels and contrasting Blade inserts in the sole, the B44 Blade features a unique design reminiscent of the running shoe world. The standout feature is the Dior logo, prominently displayed on the upper, heel, and sides of the sneaker, adding sophistication and elegance.
This shoe not only showcases innovative design but also carries Lewis Hamilton’s personal signature, with a special charm hanging from the lace eyelets. B44 Blade is a limited edition, retailing for $1,400 and comes in four colors: orange, blue, purple, and green. Additionally, the sneakers are equipped with NFC chips, offering a modern tech experience for users.
Dior x F1: Expanding the Fashion Empire into Motorsports
The collaboration between Lewis Hamilton and Dior marks a significant step for LVMH, Dior’s parent company, into the world of F1. This $389 billion conglomerate is currently negotiating to replace Rolex as the official timekeeper for F1. This is an important move as LVMH aims to expand its influence in the sport.
Hamilton’s New Journey with Ferrari
Beyond fashion, Lewis Hamilton‘s transition from Mercedes to Ferrari next season brings significant changes to his career and personal brand. At Ferrari, Hamilton will inherit prestigious partnerships with brands like Giorgio Armani, Ray-Ban, and Richard Mille, along with other lucrative sponsorships.
Conclusion
The collaboration between Lewis Hamilton and Dior in the B44 Blade collection has created a new fashion icon, reflecting the champion’s class while opening a new chapter in the relationship between luxury fashion and sports. As the F1 champion prepares to do the iconic Ferrari red suit, fashion enthusiasts are eager to see more bold moves from him in both fields.
