Kelce Brothers Score Big with $100 Million Podcast Deal for “New Heights”
The podcasting world continues to witness blockbuster deals, and the latest involves none other than NFL stars Jason and Travis Kelce. The brothers have secured a lucrative deal with Amazon’s podcast studio, Wondery, for their popular show, “New Heights with Jason & Travis Kelce.” The agreement, reportedly in the $100 million range, grants Wondery exclusive rights to handle ad sales and distribution for both audio and video episodes, including the entire back catalog. This massive deal, set to kick in this month, perfectly aligns with the start of the NFL season, ensuring that fans will have plenty to tune into as the season unfolds.
“New Heights,” now entering its third season, has quickly risen to prominence in the sports podcasting arena. The show is beloved for its insightful commentary, engaging interviews, and unique perspectives on the NFL, all delivered by the charismatic Kelce brothers. According to the press release, the podcast is one of the top-ranked sports shows, especially during the football season, making this deal a significant win for both the Kelce brothers and Wondery.
“We love this show, and the fanbase that has grown with us over the last two seasons,” the Kelce brothers expressed in a statement, reflecting their enthusiasm for the continued journey with their audience. Jason Kelce, who retired this year after a 13-year career with the Philadelphia Eagles, and Travis Kelce, a key player for the Kansas City Chiefs fresh off his third Super Bowl victory, have become household names not only for their on-field performances but also for their off-field ventures.
Travis’s relationship with pop sensation Taylor Swift has added even more spotlight to his already high-profile life, creating a media frenzy that has only fueled the podcast’s popularity. With the new deal in place, the Kelce brothers are poised to reach “new heights” in the podcasting world, as they continue to expand their brand and influence.
Aaron Eanes, co-founder of A&A Management, representing Travis Kelce, shared his excitement: “We are thrilled to partner with Wondery for this new chapter of the podcast and look forward to reaching new heights.” This collaboration with Wondery ensures that while “New Heights” will be widely accessible across platforms like Spotify and Apple Music, Wondery+ subscribers will enjoy exclusive perks such as ad-free listening and early access to episodes.
The Kelce brothers’ deal is part of a broader trend of high-value podcast agreements, marking a new era in the industry. Just last week, Alex Cooper of “Call Her Daddy” fame signed a $125 million deal with SiriusXM, further cementing the podcasting world as a lucrative space for content creators. Earlier this year, the trio behind “SmartLess”—Will Arnett, Jason Bateman, and Sean Hayes—also inked a $100 million deal with SiriusXM, moving away from Amazon.
As the podcasting landscape continues to evolve, these deals highlight the growing value and influence of podcast content in today’s media ecosystem. With “New Heights,” the Kelce brothers are not just dominating the NFL but are also becoming major players in the podcasting world.
