Products created by generative AI are reshaping the entertainment market at a dizzying pace. Countries around the world are quickly jumping into the game, organizing film festivals and in-depth workshops to explore the potential of artificial intelligence in the film industry. This trend not only opens up new opportunities for the entertainment industry but also marks an important turning point in applying advanced technology to innovate the way film content is created and produced.
South Korea is catching the trend of applying artificial intelligence in content production by organizing the first-ever Korean AI Film Festival (K-AIFF). From August 1 to September 6, the festival will accept works, with the awards ceremony held on October 25 at the Korea International Exhibition Center (KINTEX) in Gyeonggi Province, more than 20 kilometers northwest of Seoul.
The event, jointly organized by Gyeonggi Province and Gyeonggi Contents, will explore the theme of “New Opportunities from AI Applications” with four main categories: AI-generated narrative contents, documentary contents, art and culture contents, and free format contents. The organizers emphasize evaluating the originality of the story, not just focusing on AI-generated images, and prioritize works that are appearing for the first time at the festival.
The jury of the K-AIFF will gather leading names in the entertainment and technology industries for the first time. The jury includes Professor Kim Dae-sik from the Korea Advanced Institute of Science and Technology (KAIST), director Kim Tae-yong of “Wonderland” and “Late Autumn,” director Han Sang-ho of the AI film “Great Indian” aired on EBS, and choreographer Kim Hae-yeon, who is known for her experience in incorporating AI into art.
Participants can submit up to one work per category, with the video being produced using generative AI technology and meeting the criteria of each category. The recommended format is Full HD and the video length is 1.5 to 10 minutes. The festival will award a total of 26 prizes worth up to 80 million won, including 1 first prize, 1 second prize, and 4 third prizes for each category, along with a Grand Prize of 20 million won and a Global South Special Prize of 5 million won. For more details, please visit the event website at [www.gcon.or.kr/eng/aiff.html](http://www.gcon.or.kr/eng/aiff.html).
Globally, the development of films using artificial intelligence (AI) is becoming a prominent trend, with many countries such as the US, France, Scotland, Dubai and Greece… holding film festivals, creative workshops and related events. The 77th Cannes Film Festival recently added a new category for VR/AR applications, demonstrating the active integration of technology into the entertainment industry. In Korea, in addition to the International AI Film Festival (K-AIFF), the Busan AI Film Festival is also open for submissions and will announce the awards in December this year. These events not only affirm the innovation in the film industry but also open up new opportunities for the application of AI in content creation.
