Connor McDavid is on the brink of transcending the sport of hockey, much like Wayne Gretzky did decades ago. Interestingly, Gretzky’s transformation into a global icon didn’t fully unfold until his 10th NHL season. By that time, he had already racked up remarkable achievements, including over 200 points in three consecutive seasons and an unprecedented eight consecutive MVP awards. However, his final Stanley Cup victory was behind him.
The game-changer for Gretzky was his move to Los Angeles, where he became more than just a star player; he became a cultural phenomenon. His statistical prowess was important, but attracting attention and other big-name stars became his primary role. In the early ’90s, hockey enjoyed a surge in popularity, with Gretzky serving as its charismatic face. He wasn’t just a sports legend; he was a Saturday Night Live host, a name uttered in Hollywood circles.
For the past 30 years, the NHL has sought to recreate that magic. Success in this endeavor requires the right combination of talent, timing, and opportunity. Could Amazon’s new series, Faceoff: Inside the NHL, serve as the vehicle for McDavid’s rise?
This year marks McDavid’s 10th season in the NHL, paralleling Gretzky’s journey. Just as Gretzky was unanimously considered the best in his time, McDavid is establishing himself as the preeminent player today. His exceptional skills often make the competition look sluggish in comparison.
Both players share a quality of attractive reticence. While not shy, they prefer not to come across as self-important. This humility endears them to fans, even as they dominate the game.
Until recently, McDavid’s narrative revolved around being a generational talent on a struggling team. Many wondered when the Edmonton Oilers would finally realize their potential. Last season, they did just that, advancing to the Stanley Cup Final on the wings of McDavid’s leadership and newfound confidence.
Despite losing a hard-fought series, McDavid’s performance earned him the Conn Smythe Trophy as playoff MVP. Yet, in a heart-wrenching moment, he initially refused to accept the award, reflecting his deep commitment to the team’s success.
This storyline echoes Gretzky’s experience in Los Angeles, where he was brilliant but often thwarted by his team’s shortcomings. McDavid is now navigating a similar trajectory. All he needs to do is embrace the journey.
Central to this process is the Faceoff series, debuting alongside the NHL season. While the show features numerous players, McDavid’s presence is unmistakable. The trailer reveals an emotionally charged athlete, suggesting a raw and relatable side that contrasts with his usual composed demeanor.
The series captures McDavid’s journey from the pressure cooker of Edmonton to the heartbreak of near victory. He may embody the wild passion the NHL needs, even if the league hasn’t fully recognized it.
If successful, Faceoff could portray Edmonton in a new light, akin to cities like Green Bay or Manchester, blending scruffy charm with star power.
The show’s success hinges on its ability to engage viewers beyond Canadian and niche American audiences. If it resonates widely, McDavid could achieve the elusive TV stardom that has defined past legends like Gretzky.
Looking ahead, the next 16 months could catapult McDavid into a realm of celebrity previously unseen in hockey. With the 4 Nations Face-Off in February and potential Olympic glory in 2026, McDavid has the chance to revitalize Canadian hockey.
Moreover, his willingness to embrace the celebrity landscape—think talk shows, social media, and endorsements—will be crucial. Unlike Gretzky, who became a cultural icon largely through his athletic achievements, McDavid might need to actively cultivate his fame.
While being a global superstar may not be his ultimate goal, it’s undoubtedly the hope of those around him. With the right moves, McDavid could soar to heights that make him not just a hockey legend, but a cultural phenomenon like LeBron James or Lionel Messi. The stage is set; all he has to do is step into the spotlight.
