Afghanistan’s Tourism Renaissance: A Rising Destination
Afghanistan is gradually becoming a more attractive destination. The Taliban administration has established organizations to cater to international visitors, and the local population consistently shows remarkable hospitality to newcomers.
Ben Herskowitz, a 22-year-old American traveler, marveled at the panoramic view of the Bamiyan archaeological site and the snow-capped Hindu Kush mountains. “One of the most beautiful places I’ve ever visited,” Herskowitz remarked about Afghanistan during his trip in May.
Located in central Afghanistan, Bamiyan, a UNESCO World Heritage site, stands out as Herskowitz’s favorite spot in the country. Its stunning ruins offer a compelling exploration opportunity. Although Afghanistan is not traditionally a major tourist hotspot, visitor numbers have been rising significantly since the Taliban regained control in August 2021. Nearly 700 tourists visited in 2021, increasing to 2,300 in the following year. By 2023, the country welcomed 7,000 visitors, according to Mohammad Saeed, head of the Kabul Tourism Office. The Ministry of Tourism estimates that around 11,000 tourists have visited Afghanistan from August 2021 to the present.
Visitors to Afghanistan enjoy not only its breathtaking scenery and ancient history but also activities like swimming in the turquoise lakes of Band-e-Amir National Park, exploring Bamiyan’s ruins, and shopping at local markets.
While international visitor numbers remain modest, the steady increase is generating fresh interest in Afghan tourism. However, many countries still do not officially recognize the Taliban as the legitimate government.
Khyber Khan, director of a local travel company, notes that tourists are gradually visiting the country. “Afghanistan has so much to offer—its culture, friendly people, and landscapes,” Khan said. Nowadays, travelers in Kabul often see groups of tourists. Most visitors come from the US, EU, China, India, UAE, and Iran.
The Taliban government is actively supporting tourism. According to the Ministry of Culture, the growth of the tourism sector positively impacts the country’s economy. The government has established a department within the Ministry of Culture to provide services to tourists and train students in tourism and hotel management.
Despite numerous positive reviews from visitors, many countries still advise against travel to Afghanistan. The US State Department has issued a Level 4 (highest) travel advisory due to concerns about terrorism, arbitrary detention, instability, and kidnapping. The UK also advises against travel to the country.
In May 2024, three Spanish tourists were killed in an attack by gunmen targeting a group of international visitors and Afghan locals in Bamiyan. No group has claimed responsibility for this attack.
Despite travel warnings, Herskowitz chose to visit Afghanistan, preferring insights from friends who had been there and feeling safe throughout his 8-day stay. Accompanied by a close friend and two local guides, Herskowitz was impressed by the hospitality of the local people. “They were thrilled to see visitors and always wanted to offer something to show their hospitality,” he shared.
While shopping in Kabul, Herskowitz and his friend were frequently offered tea, food, and even safe accommodation if needed. During his trip, he also met many other tourists.
To accommodate the growing number of visitors, several new travel companies have been established. Khyber Khan organized tours for 130 international guests in 2023. James Wilcox, director of Untamed Borders, noted that bookings for Afghanistan in 2023 were at an all-time high. Since the Taliban took over, the risks for tourists have decreased. Previously, one major risk was the Taliban due to their frequent violent clashes with the former government. “That is no longer the case,” Wilcox stated.
Currently, most visitors to Afghanistan require a visa and need an invitation letter from a local travel company. Afghanistan has consulates in the UAE and Pakistan, as well as embassies in Germany, Spain, the Netherlands, and other countries.
Emma Witters, a 56-year-old from the UK, has visited Afghanistan solo four times since the Taliban took control. She finds the country safe for female travelers and enjoys walking throughout the nation. At each stop, she has befriended local women who willingly show her around.
American traveler Jacqueline Gonzalez also has a favorable view of Afghanistan. Despite its underdeveloped infrastructure and limited ability to cater to mass tourism, Gonzalez believes Afghanistan has the potential to develop its tourism industry over time.
