Taylor Swift and Post Malone are once again dominating the Billboard Hot 100 with their latest single “Fortnight.” After debuting at No. 1 last week, the track maintains its position atop the chart for a second consecutive week, despite a significant decline in consumption.
Consistent Dominance Amid Declining Numbers
“Fortnight” leads the Hot 100 for another week, showing impressive staying power despite a considerable drop in both sales and streams. This drop, while steep, is not surprising given the massive success the song enjoyed upon its initial release. The track has experienced a notable decline, selling just 6,000 copies in its second week—down 68% from its first week.
When examining its streaming performance, “Fortnight” racked up 38.2 million plays on platforms like Spotify and Apple Music during its second week. While this figure remains impressive, it reflects a 50% drop from its debut week. Typically, a song would struggle to remain at the top after losing more than half of its sales and streams so quickly, but Swift’s track had such a robust opening that it can withstand this downturn for now.
Positive News on Radio Play
However, not all news is bleak for “Fortnight.” The single experienced a 7% increase in radio airplay, an essential factor in determining a song’s position on the Hot 100. This week, Swift and Malone’s collaboration garnered 33.3 million audience impressions across various radio stations, which could help keep it relevant as the competition heats up.
Looking Ahead: Competition for the Top Spot
As the music landscape evolves, “Fortnight” may hold onto its No. 1 spot next week, but the odds are shifting. The competition is fierce, with rising tracks from artists like Benson Boone, Teddy Swims, Shaboozey, Sabrina Carpenter, and Tommy Richman all vying for the top position. Any of these contenders could potentially dethrone Swift’s hit in the coming days.
