Kendrick Lamar is set to perform at the 2025 Apple Music Super Bowl LIX Halftime Show on February 9, 2025, and fans are buzzing about a possible subtle jab at Drake in the announcement. The 17-time Grammy Award winner revealed the exciting news on Sunday, September 8, in a dramatic video clip shared across his social media platforms.
In the video, Lamar stands on a football field, firing footballs from an automatic passing machine as an American flag waves behind him. As he addresses fans, Kendrick says, “You know it’s only one opportunity to win a championship. No round twos.” He goes on to invite viewers to join him in New Orleans for the big event, even suggesting fans wear their “best dress” whether watching in person or from home.
The line “no round twos” immediately caught the attention of fans, with many interpreting it as a veiled diss aimed at Drake. Commenters were quick to point out the subtlety of the line, with one fan writing, “Y’all gotta agree ‘no round twos’ is CRAZY work,” suggesting it was a direct shot at Drake.
Kendrick vs. Drake: The Long-Standing Feud
The tension between Kendrick Lamar and Drake dates back to 2014 but reached a new level in 2024 when the two rap icons traded multiple diss tracks. Their feud has touched on personal attacks regarding physical appearance, talent, and more serious allegations like the use of AI-generated music and accusations of misconduct. Lamar’s cryptic line in his Super Bowl announcement has reignited speculation about their rivalry.
A Bold Statement for Rap and Hip-Hop Culture
In a separate statement about the halftime show, Kendrick Lamar highlighted the importance of hip-hop as a cultural force. “Rap music is still the most impactful genre to date, and I’ll be there to remind the world why. They got the right one,” Lamar confidently declared. His performance will come at a time when hip-hop’s dominance continues to grow, and Lamar’s contribution to its legacy is undeniable.
Jay-Z, who plays a key role in organizing the Super Bowl Halftime Show through Roc Nation, praised Kendrick’s artistic vision. “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. His impact will be felt for years to come,” Jay-Z remarked.
NFL and Music Industry Excitement
Seth Dudowsky, the NFL’s Head of Music, echoed Jay-Z’s sentiments, emphasizing Lamar’s profound influence on both music and culture. “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”
Lamar’s Super Bowl performance is expected to be one of the most anticipated halftime shows in recent years, showcasing his ability to bridge the worlds of mainstream success and artistic credibility.
As anticipation builds, fans are eager to see what surprises Kendrick Lamar will deliver on the world’s biggest stage — and whether his subtle jabs will escalate his ongoing feud with Drake. Regardless, the 2025 Super Bowl Halftime Show is already shaping up to be a historic moment for hip-hop and entertainment.
