The 11-year journey of ‘vampire’ Robert Pattinson and Dior: Turning down Burberry’s £1 million contract to become Dior’s Brand Ambassador Part 2
Success followed success, as Pattinson continued to appear in Dior Homme’s men’s fashion campaigns from 2016 to the present. However, his most notable work came with the 2024 Dior Icons Collection, designed by Kim Jones, the latest campaign between Pattinson and Dior this year. Dior Icons is renowned for its meticulously tailored pieces, adorned with intricate designs inspired by Dior’s couture archives. Speaking about the collection, Kim Jones shared: “I’ve had many conversations with Robert about clothes and craftsmanship because he is very passionate about fashion. It felt perfect for him to wear Dior Icons, as we had discussed the concept for the collection. He’s a good friend of mine, and it felt natural to have him wear it.”
Pattinson’s ability to pose for photos was also showcased on magazine covers in Dior outfits. Each appearance brought a different image of him. For instance, his covers for GQ magazine in 2020 and 2024 displayed entirely contrasting looks. While 2020 portrayed a somewhat disheveled and solitary Pattinson, the 2024 cover saw him embody a wild and chaotic Joker-like figure. Over more than a decade, Dior and Pattinson have created an inseparable partnership, with each campaign for the French fashion house deeply imprinted with the actor’s essence. Every sophisticated and elegant image Dior aims to convey is vividly captured and personified by Pattinson. With his calm demeanor, intense gaze, and versatile acting abilities, Pattinson has become an indispensable icon for Dior, helping the brand solidify its standing in the fashion world while expanding its global influence.
As of 2024, Pattinson has appeared in numerous fragrance campaign videos, including Dior Homme Intense City, Dior: 1000 Lives, I’m Your Man, Life is Playground, and Dior Sport, among others.
One aspect Pattinson enjoys about working with Dior is the opportunity to explore and push his personal boundaries. In an interview with The Standard magazine, Pattinson shared his experience filming the ad for Dior Homme – The New Fragrance. He recalled facing one of his biggest fears: dancing in public. For Pattinson, this was more than just a scene; it was a personal challenge: “I feel like I broke the curse by doing that scene.”
Beyond the advertising campaigns, Pattinson has become an essential face for Dior at major fashion events. Each of his appearances offers a fresh and unique look, but the common thread is the sophistication and elegance conveyed through Dior’s exquisite suits.
The French fashion house has also been a close partner in supporting Pattinson at his film promotion events. For the The Batman promotional tour, Pattinson wore an ensemble from Dior Men, designed by Kim Jones. At the 2023 Met Gala, Pattinson turned heads in a tailored Dior suit with perfect cuts, paired with unique accessories, striking a balance between classic and modern.
The collaboration between Robert Pattinson and Dior stands as a clear testament to the perfect harmony between a talented artist and a prestigious fashion brand. Dior has not only provided Pattinson with outfits but also served as a platform for him to showcase himself as a model, actor, and cultural icon. In return, Pattinson has helped Dior extend its image to a broader audience, from cinema lovers to global fashion enthusiasts.
Looking back on this journey, it’s evident that Dior and Pattinson have forged a special partnership, where both have benefited from each other’s creativity, talent, and influence. As of 2024, their collaboration goes beyond successful advertising campaigns; it is a story of deep connection, loyalty, and continuous innovation.
