Bella Hadid Joins Chopard as Global Ambassador: A New Era of Elegance and Influence
Bella Hadid has been appointed as Chopard’s new global ambassador, ushering in a fresh chapter for both the supermodel and the renowned luxury brand. Discover how this collaboration blends Hadid’s stunning charisma with Chopard’s legendary craftsmanship.
In a thrilling development, Chopard has officially announced Bella Hadid as its new global ambassador, marking a transformative moment for both the iconic luxury brand and the renowned supermodel. Hadid’s appointment heralds a significant resurgence in her fashion career and opens a new chapter for Chopard, known as the “Artisans of Emotions,” as they continue to develop their exquisite timepieces and jewelry while upholding the highest standards of ethics and sustainability.
Bella Hadid’s graceful and radiant presence is captured in a series of six striking images that will debut across media platforms on September 1. The campaign is crafted by Alasdair McLellan, the internationally acclaimed photographer known for his creative vision and iconic advertising work for Chopard. Hadid, with her sleek hairstyle and minimalist attire, exudes confidence in McLellan’s lens. Her beauty perfectly embodies the elegance and joie de vivre associated with Chopard’s collections, including Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle. These fresh, captivating images showcase Chopard’s meticulous craftsmanship from a new perspective, celebrating Hadid’s enchanting allure.
Hadid’s appointment as Chopard’s global ambassador is a landmark moment for both parties. With a legacy spanning over 160 years, Chopard’s dedication to craftsmanship, pioneering approach to sustainability, and commitment to spreading positive values have set it apart in the luxury industry. Hadid was drawn to the brand after her first experience with Chopard’s creations at the 2021 Cannes Film Festival.
“I have long admired Chopard’s craftsmanship and I’m thrilled to join the Chopard family,” Hadid shared. Her enthusiasm highlights the alignment between her personal style and Chopard’s renowned elegance.
Caroline Scheufele, Co-President and Creative Director of Chopard, echoed this sentiment, stating, “Bella embodies the spirit of Chopard: a harmonious blend of natural elegance and a passion for life, qualities that resonate perfectly with our watchmaking and jewelry creations. We are excited to embark on this new journey together.”
A contemporary beauty icon and successful entrepreneur, Bella Hadid began her pioneering career in fashion at just 16. Over the years, she has graced the covers of 30 different Vogue editions, cementing her status as a global fashion icon. In 2023, Time magazine named her one of the 100 most influential people in the world, and in 2022, she received the prestigious “Model of the Year” award at the British Fashion Awards. Hadid continues to captivate the world with her radiant beauty, natural elegance, and confident demeanor. She has also made her mark as a successful entrepreneur with her non-alcoholic beverage company Kin Euphorics and skincare fragrance line Orebella.
