“A viral moment of Shin Yu Bin enjoying a banana at the 2024 Olympics has led to a major endorsement deal with a popular banana milk brand, marking a new chapter in her rising fame”
Shin Yu Bin, a South Korean table tennis sensation, may not have clinched a medal at the Paris 2024 Olympics, but she won the hearts of many fans with her infectious energy and sportsmanship. One particular moment, captured on camera, has now catapulted her to new heights of fame and fortune.
During the women’s singles semifinal match against China’s Chen Meng, Shin was seen enjoying a banana in a brief break before the intense match. The image of her casually eating the fruit quickly went viral, making her an instant favorite among viewers. Though she didn’t advance to the final, Shin’s cheerful demeanor and positive attitude resonated with audiences.
Shin’s Olympic journey didn’t end with a medal, but she left a lasting impression. After a tough match against Japan’s Hina Hayata in the bronze medal game, where she ultimately fell short, Shin once again showed her character. As Hayata broke down in tears following her victory, Shin approached her with a warm hug and a beaming smile, congratulating her rival on the win.
In a post-match interview, Shin reflected on the experience, saying, “I believe Hayata was superior in every aspect today. I have great respect for her dedication and growth, both mentally and physically. This experience has taught me a lot, and I hope to challenge myself again in the future.”
Shin Yu Bin’s display of sportsmanship and her spirited attitude not only endeared her to fans but also caught the attention of major brands. Binggrae, a well-known South Korean food and beverage company, saw an opportunity to capitalize on Shin’s newfound popularity. They quickly signed her as the face of their iconic banana milk, a product beloved by many in Korea.
The partnership is a win-win for both parties. Shin, who has become a symbol of perseverance and positivity, is now the ambassador for a brand that shares her appeal. Moreover, Shin has decided to give back to the community by donating $75,000 of her endorsement earnings to a table tennis organization for elementary school students in South Korea.
The collaboration doesn’t end there. GS25, a popular convenience store chain in Korea, has also jumped on the bandwagon, using Shin’s image to promote a special edition of their rice ball products. Her relatable and down-to-earth persona has made her an ideal choice for these endorsements.
Shin Yu Bin isn’t the only athlete to gain post-Olympic fame. Several other athletes from the South Korean Olympic team have also seen their profiles rise, leading to new opportunities in both commercial endorsements and the entertainment industry.
Kim Ye Ji, a female shooter, has recently signed with PIfil, an artist management company, after her “coolest-in-the-world” demeanor at the Olympics caused a stir on social media. With her rising popularity, Kim is expected to explore opportunities in acting and commercial advertisements.
The 2024 Olympics may have concluded, but for Shin Yu Bin and her fellow athletes, the games have opened doors to new careers and exciting ventures. Whether it’s in sports, entertainment, or business, these athletes are proving that the spirit of the Olympics extends far beyond the competition itself.
