Jin: HYBE’s savior in the midst of crisis
Jin, the oldest member of BTS, has emerged as a “beacon of hope” for the HYBE group during these challenging times.
Recently, a popular X (formerly Twitter) account that specializes in sharing updates about Jin highlighted a news story in Korean media about the male singer. The article titled “HYBE Struggles, Solo Jin Becomes HYBE’s Savior” discussed Jin’s important role since his discharge from the military in June.
Since his return, Jin has actively participated in many diverse activities, starting with the fanmeeting event called 2024 Festa just one day after being discharged from the army. His participation in global events continues to attract significant attention, especially when he was selected as the torchbearer for the 2024 Paris Olympics, representing South Korea.
Jin also made his first appearance on a variety show serving the post-military era in MBC’s “It’s Good to Get a Good Rest”. This episode achieved the highest viewership rating of the show (6.4% nationwide), proving that Jin’s popularity has not decreased despite his prolonged absence due to mandatory military service.
Not stopping there, BTS’ YouTube channel recently released the song “Run, Seokjin”, introducing Jin’s activities at his old school.
The Korean media also discussed HYBE’s ongoing challenges, saying: “This year, HYBE has encountered difficulties due to internal conflicts with ADOR CEO Min Hee-Jin, who artist controversy and personal revelations about Chairman Bang Si-Hyuk.”
A recent incident added to the company’s troubles when a HYBE artist was caught riding an electric motorbike after drinking alcohol on the 6th, leading to a police investigation. The scandal caused HYBE’s stock price to fluctuate, raising fears of a potential crisis.
Amid this turmoil, Jin is set to release a solo album in the fourth quarter, with expectations that his return will boost the company’s stock price. Jin’s return is expected to bring a new wave to the K-Pop music industry.
The Korean media’s assessment seems accurate because Jin has continuously been active, ensuring high-level domestic and international commitments since completing his military service. These activities have resulted in lucrative commercial contracts for HYBE, providing much-needed relief during a time when BTS’s temporary suspension of operations posed significant challenges for the company.
Furthermore, Jin’s return to both the entertainment and music industry at the end of this year is expected to be the “savior” to help HYBE overcome this difficult period, affirming its position as Korea’s leading entertainment power. , at least in the near term.
