Controversial Timing and a Luxurious Campaign
Kim Kardashian has faced criticism for launching a luxurious holiday campaign for her brand, Skims, just one day after former President Donald Trump was announced as the winner of the 2024 presidential election. The timing led many to perceive Kardashian as “out of touch” with current events and the struggles that everyday Americans face.
The holiday ad features Goldie Hawn along with her children, Kate Hudson and Oliver Hudson, showcasing matching pajamas from the Skims collection. The star-studded cast includes Danny Fujikawa, Hudson’s fiancé, and their six-year-old daughter, Rani, as well as Hudson’s sons, Ryder (20) and Bingham (13).
A Star-Studded Family and Lavish Setting
In the ad, Oliver Hudson’s wife, Erinn Bartlett, also models holiday-themed pajamas alongside their children, Wilder (17), Bodhi (14), and Rio (11). The video portrays the famous family joyfully dancing around an opulent dining room filled with lavish foods like lobster and shrimp, creating a picture-perfect holiday scene. However, the extravagant setting and timing of the ad didn’t resonate with many viewers, with social media comments reflecting disappointment and disapproval.
Social Media Outrage and Public Response
“Come on, girl. Completely out of touch,” one fan expressed on Instagram. Another added, “Love you, Kim, but this isn’t the time,” while a third suggested that the Kardashians star should “read the room.” Many users voiced concerns that Kardashian seemed unaware of the financial struggles many families face, especially at a time when “most people can’t afford groceries.”
While Skims markets the family pajamas as ideal holiday card attire, the prices are far from budget-friendly. Adult unisex pajamas retail for $120, while long-sleeve sets are priced at $90. Kids’ pajamas cost $28 for onesies and $38 for sleep sets.
Kardashian’s Response to the Criticism
Page Six reached out to Kardashian’s representatives for comment on the backlash, but there was no immediate response. In October, pop singer Tate McRae was announced as one of the faces of Skims’ 2024 holiday campaign, featuring stunning photos of her in red lingerie. In a press release at the time, Kardashian described the holiday collection as “bold and exciting,” but the current criticism suggests that the campaign may have missed the mark for many consumers.
Kim Kardashian’s recent holiday campaign for Skims has sparked considerable controversy due to its luxurious portrayal and timing following a significant election. As public sentiment shifts, it raises questions about celebrity influence and the responsibility to stay connected with audiences. While Kardashian aims to promote her brand, the disconnect with everyday realities serves as a reminder of the challenges many face during the holiday season.
