Three sold-out shows at Caesars Superdome and a five-day souvenir sales event attracted thousands of Taylor Swift’s fans, many of whom spent money on other festivals even without Eras Tour concert tickets.

The Eras Tour brings a revenue surge to New Orleans

Matt Wolfe from Greater New Orleans, Inc. stated, “Just from ticket sales alone, you know, there will be about 65,000 seats each night for three nights, totaling around $500 million that people have spent to see Taylor Swift’s this weekend.”

Swift’s concerts are known globally for boosting local economies. Her record-breaking revenues are so impressive that the term “Swiftonomics” was coined to describe her economic impact, and no matter which city Taylor Swift’s visits, it’s always significant.

Franco Valobra, owner of Valobra Jewelry on Royal Street, said the weekend brought in more customers than he’d seen in years. “This weekend has been one of the best weekends we’ve probably had in the past decade,” Valobra remarked. “The impact here, the economic impact, is not just for restaurants and hotels, which is obvious with all the people who came for these three nights of concerts, but even for retailers. These were record sales days, and most importantly, it was a fantastic experience for people from all over the country.”

Record-breaking numbers in recent years in New Orleans

At Popbar on N. Peters Street, owner Oanh Nguyen said business had been slow since Covid ended. “This is the first week I’ve seen a surge in sales within two hours of the store opening. It’s brought in a lot of foot traffic,” Nguyen said. “So I can only imagine what the Super Bowl will bring us, but this was a very, very good week for us.”

According to city leaders, Taylor Swift’s Eras Tour brought an estimated $200 million in economic benefits to New Orleans over the weekend.

Three sold-out shows at Caesars Superdome and a five-day memorabilia event attracted thousands of Taylor’s fans, many of whom spent money on other festivals even without concert tickets. New Orleans & Company officials emphasized the significant financial impact and noted that exact numbers are still being tallied.

The influx of Taylor Swift fan visitors has provided a significant economic boost to local businesses, and city leaders are taking advantage of the experience to prepare for the next big event, Super Bowl LIX.